The OffPiste Story
The one sentence answer: OffPiste Digital is a GEO agency that helps independent ski and outdoor gear brands get recommended by ChatGPT, Gemini, Perplexity and Google AI. Who wants to scroll through 20 links on Google when you can ask AI a single question? Our mission is to help you be the answer to that question.
The best snow is rarely on the groomers. You find it off to the side, in the trees, where most people never look. I started OffPiste Digital to help brands find this undiscovered snow.
In 2026, these unrealized marketing gains are often in AI search. The internet discovery game is changing rapidly, and those who take advantage of it will be ahead moving into the future.
For context, I’ve been optimizing GEO since AI was first released to the public. At the time, I was running a business in the packaged foods space. After seeing how powerful AI recognition was for my brand, I realized that the much larger opportunity was helping others win AI search.
Fast forward to the present, I now work exclusively with outdoor brands because I understand exactly what their customers are searching for. How? Because I am your customer, and I use AI to make purchasing decisions. I’ve also built software to mimic hundreds of your customers asking AI relevant questions to see where you’re listed, and where you’re not. My expertise is twofold: I understand your products and can make sure AI understands them too.
Want to see how your brand performs in AI search? Request an audit, and I’ll be in touch within two business days.
Outcome over activity.
You don’t need more posts or more reports. You need skiers finding your skis.
Only gear brands.
Every client is an independent ski or outdoor brand, so every hour of learning compounds for you.
Reporting you’ll actually read.
If a report takes more than five minutes to understand, it failed.
Honesty about AI.
Nobody controls what AI says. We promise the work, the tracking, and a clear view of what moved.